Mike Armitage Tourist GuideA logo and panoramas for a tourist guide, emphasising the blue badge guide qualification and a personalised, friendly experience. Elements of the logo are able to be used separately for greater flexibility.
See website... 
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Waitrose Food MagazineA series of speculative Waitrose Food Magazine covers, inspired by their special illustrated edition. I used their existing magazine covers as a style guide for use of typography and carefully considered the layout.
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Swimathon 2020I used my Swimathon 2020 challenge as an opportunity to create some unique and exciting infographics to showcase my progress and thank my supporters.
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IlluminationA modular typeface inspired by historic illuminated letters and the origin of their name: to 'illuminate' is 'to shine' or 'to shed light on', originally referencing the gold ink commonly used to brighten manuscripts. This typeface was created for use in an illuminated advent calendar designed for social media.
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A project on modular typefaces as part of a course in Digital Typographic Design, culminating in a logotype for an urban cultural events programme. I created an animation to show how each letter is cut from the same shape, creating a cohesion in the forms of the letters, and showing the adaptability of the logo.
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The Importance of Illustration in Adult Fiction
Why settle for just one form of communication when adding another layer of storytelling can in fact enrich the experience? In a world that has become so overwhelmingly visual, with movies, TV shows, computer screens, video games, advertising, online articles, why is the adult novel one of the few products that doesn’t embrace the visual form of communication?
I felt that it was important that the presentation of this essay represented its contents, so typeset it fully using InDesign to create an engaging read.
I felt that it was important that the presentation of this essay represented its contents, so typeset it fully using InDesign to create an engaging read.
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Part of creating illustrations for Like Water for Chocolate involved designing the typography for the titles, chapter headings and recipes throughout the book. I opted to use handwritten lettering to go with the rustic and homemade feel of the rest of the book. When designing recipe cards I took careful consideration of the layout and typography that had to be clear and easy to read as well as reflecting the tone of the book.
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Logo Design
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I have occasionally been commissioned to design logos. Logo design fascinates me in that a logo to an company or organisation is the same as a book cover to a story; it must describe the contents in the simplest way possible, revealing just enough to the audience, yet inviting them in to discover the rest.
SUBU Composers' Network |
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Sadistitch |
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Scott Hazell Costume |